Adding images during the checkout process as cart thumbnails
The browsing experience often feels detached from the checkout experience. Furniture brands and retailers include a lot of product visuals and convincing copy in the browsing experience, but they seem to forget the importance of the checkout process, burdening the page with form fields and instructions. This is where cart abandonment happens.
What can you do about it?
Including an image in the checkout process can increase conversion rates by 28%.
Consistent product image thumbnails can be used throughout the customer’s entire furniture shopping experience to close the gap between the browsing and checkout processes.
What is the “Add to cart thumbnail” feature?
With Cylindo Content API, you can create a pleasant checkout experience by showing a thumbnail image of the product your visitor is buying with a checkout call to action. This avoids confusion and reminds customers what they’ve added to their cart.
One of the most common mistakes is using the same thumbnail for all product variations, which might confuse the customer and even force them to leave your website. Displaying product thumbnails of the selected product in the minicart and during the checkout process allows instant verification that the customer picked the right product, which boosts customer confidence and helps to wrap up the checkout process.
Key benefits:
- Helps customers avoid misinterpreting whether they’ve picked the right product
- Persuades the customer to finish the checkout in the most critical step during an online purchase
- Creates a pleasant checkout experience and reduces cart abandonment
How is it done?
Here is an example from our client, Ligne Roset. When using the Content API, they went one step further by not only showing the same product color but rather the selected angle as the product thumbnail image.
For more information on integration requirements, code examples, and functions refer to the Content API documentation.