Cylindo is the fastest-growing 3D product visualization and configuration platform for commerce – known for high-quality, configurable, and photorealistic master assets, web-native AR module, best-in-class content creation tools, and omnichannel distribution capabilities.
In 2022 Cylindo became a part of Chaos. With a focus on developing 3D visualization technology for architecture, engineering, construction, product design, manufacturing, and media and entertainment, Chaos is easily the leader in the 3D visualization space. Now backed by the world leader in visualization and computer graphics and powered by their best-in-class 3D visualization software – such as V-Ray which is famously known for several Emmy awards and superhero movies – Cylindo is the future-proof solution for making 3D commerce easy.
From the tooling that end users interact with to our leading render infrastructure, versatility is built into the Cylindo Platform and the technologies used to create imagery and 3D content. For example, our layered rendering and high performance image and asset merging solution enables us to support an unlimited number of product configurations while our rendering tech automatically scales to handle production needs. All paired with best-in-class quality that allows you to create stunning and diverse content.
From the creation of your 3D Mater Assets (your digitally rendered products), images and 3D content, the distribution of your content to your site or other applications, and even the end-user experience for pre-rendered and real-time 3D content – the Cylindo Platform is your one-stop shop for your entire 3D commerce journey.
Asset Creation & Management
The Cylindo Platform is the one source of truth to accurately orchestrate and produce your 3D Master Assets at scale. The Platform allows you to provide, update, and verify the product data that is used by the Cylindo team to create your 3D models and materials. As soon as the assets are ready, you’ll have access to a review tool where you can approve and provide feedback on each product prior to the final rendering. Then, when the products are approved, you’ll have access to a library of all your 3D visualizations.
- Data Gathering
Product images, specifications, and swatches are needed to digitally reproduce your products. The more information we have, the better:
- Using the the Projects dashboard
You’ll have access to a Project dashboard with an overview of the status of all of your orders. This dashboard is also used to collect and organize the product data for new orders and updates to existing orders. Cylindo will flag any missing product data, and you'll have the ability to easily update and verify the product data here before production starts. When a delivery project is completed, you can access the provided product data related to the produced SKU.
- 3D Master Asset Creation
Your assigned Project Manager will work with you and the Production team partners that are integrated into the master asset creation process to digitally visualize your materials and products with the information you have provided.
- Review Process
The Review Tool is a solution used to streamline the communication and review process of your 3D Materials and Products. Using the different features available (guided reviews, pen, attachments, description box), you can provide feedback and approvals throughout the different phases of the delivery project. Our team acts upon the provided feedback, and you can track and confirm if the issues are resolved between the iterations.
- Get creating with your finalized assets!
Take your product asset and utilize the many different content creation tools within the platform to build up your 3D content library and distribute to your various channels.
Content Creation Tools
Cylindo is not only your one-stop shop for generating 3D Master Assets of your configurable products, but also for creating photorealistic product imagery at scale with intuitive self-service tools.
From an intuitive interface, you can easily create all the product visuals you need for marketing campaigns or improve your digital merchandising. Cylindo Create lets you create new content – such as Pack and Detail Shots – from your existing 360 product renderings with a wide range of image manipulation options.
- Generate product imagery of multiple products in multiple configurations with a few clicks.
- Use bundle presets to generate images with the same specification, angle, and resolution.
- Specify a formula for how all of your downloaded content should be organized.
Cylindo Dimension Shots
Dimension Shots was built to simplify your workflows by providing a self-service solution that allows users to easily create dimension imagery in seconds.
- Choose the frame to click and draw the boundary lines for the product of your choice.
- Adjust the labels, units, and position along your lines.
- Render your dimension imagery in every configuration of your product in one go.
Once the 3D models of your products and materials have been created by Cylindo, they can be used across the platform – in the Curator, AR, and Studio! When you’re ready, simply add your product of choice to one of the 3D environments provided in Cylindo Studio’s global library, select the wall and floor combinations that fit your style best, and choose from available props to decorate the space – just as you would on a typical photo studio set – or request a custom made environment and props just for you.
- Design the room using your products and props by rotating and moving them around the space – or choose from a variety of pre-designed room templates!
- Adjust the angles to get the exact shot you're looking for whether it be a top shot, detail shot, silo, or lifestyle.
- Render your photos in every configuration of your product as you desire.
*Note: This is an add-on solution and is not included in the base subscription.
Create the perfect end-user experience with your pre-rendered and real-time content all from one place.
Cylindo Curator is a tool that allows you to easily configure your viewer instances directly within the Cylindo platform using the content you’ve created with Cylindo’s content creation tools. Cylindo content displayed using Curator – such as lifestyle imagery created with Studio, material swatches, dimension shots, and more – will automatically update to match the product configuration selected to provide a seamless customer experience.
Simply create your ‘Viewer Group’ with the products you’d like to showcase, set the content types, and add in the corresponding media for each product. Once the viewers are implemented on your site, make updates easily within the Curator and re-publish to have them automatically updated on your site. Additional modules you can utilize for interactive content are also available within the Curator:
Enable your end users to see every detail of your product with this interactive element created with 32 photorealistic frames and 4k zoom.
Implement a try-before-you-buy component to your e-commerce experience with Cylindo’s web-native AR functionality. Appearing as a button in your viewer, customers can click and scan the associated QR code with their phones to view a model of your product through their camera.
With this low-poly model of your product, customers can move your product in any direction – from bottom to top, left to right, anyway they please.
Content Distribution & Intelligence Tools
Along with a high performance Content API which serves +800m requests per month, Cylindo hosts all of your created content on a global cache network to ensure unmatched response time as end users access it from your site or other applications. Not to mention, you can control and manage the distribution, syndication, and consumption insights of your 3D content directly from the Cylindo platform with Cylindo Analytics – our Google Analytics integration.
Cylindo Content API
Cylindo Content API is a service enabling you to obtain your digital content and directly embed your high-quality visuals across platforms and digital environments. Cylindo supports two methods for requesting content in a specific configuration:
- Request content for a product and include the configuration parameters in the request. With this method, you include the list of specific options you want the content in.
- Map a specific product configuration to a unique ID (Configuration Alias). On the Cylindo platform, you can map specific options to a Configuration Alias and use that unique ID to request the content Cylindo has for the product.
Not only that, but with the same syntax you use to request imagery, you can request AR 3D models in USDZ, GLTF, or GLB formats.
Cylindo Analytics is the place from which you can learn about your ROI and leverage performance metrics for your viewers and content consumption, which you can then utilize in your decision making process. In Analytics, you can track the performance of your viewers over selected periods of time, you can find out info about top performing products, most popular configurations, peaks in page activity by day, week or month, zoom and 360 spin engagement, etc. Even more than that, with Analytics you can track your conversions. Once you implement conversion tracking on your site, you will be able to find out which of your products sell best, how many had purchase intent vs. successful checkouts, and more.